Find Good Sources For Inspiration

Good marketing changes and updated on a regular basis. You aren't likely to go long before you start to need to designs for your advertising or new types of advertising altogether.
What a company is going to encounter most is the need to update existing marketing material. Certain formats for advertising just work best with certain companies. If full color brochures have been giving you the ability you need to explain in detail about your product or services, than just abandoning brochure printing for a different form of marketing altogether isn't really an option.
That means you instead need to be able to focus on improving your existing brochures. You have to give people new images, new layouts, and new ways to make your brochure look unique and interesting again