How many times have you heard that phrase, pitch, advertisement, or whatever? Lots, I'm sure. It is used so much because
marketers know that staying home and making money is the fondest dream of millions of people.
And why not? Did you know that the majority of fatal heart attacks happen at 9 a.m. Monday morning? It's true. It seems a
lot of people would rather die than get back to the old grind after a weekend of freedom.
So when someone offers an opportunity or plan for you to take your job and shove it, yet still make enough money to live and
pay all your bills, it sounds blissfully irresistible.
Of course, bliss and reality are always two different things. Is it really possible to run a business from your own home that is
more than a hobby or source of part-time income? Can you get rich working out of your own home? Can you really trade
your cubical and necktie for blue jeans and the comfort of your own den?
Well, for your information, home-based businesses are one of the fastest growing kinds of enterprises in America today. As
this is being written, some 40 million Americans are doing at least some form of work out of their homes, and the numbers
are rising rapidly. According to the U.S. Department of Labor, as many as 70 million people will be working out of their
homes by the year 2005. Government studies have indicated that as much as 75% of all work done in this country could
eventually be moved home.
The overwhelming majority of home workers, however, are not exactly getting rich. The average work-at-home American
earns less than $15,000 per year. That may not be bad as a supplement to a spouse's full-time income, but let's face it, fifteen
grand in and of itself is not much better than poverty.
As master marketer and author Dr. Jeffrey Lant said: "Frankly, I never saw any benefit to staying home and being poor."
Lant, without so much as a business card, became a work-at-home millionaire, and is a perfect example of what truly can be
achieved if you are serious about chucking your day job, staying home, and not settling for peanuts in exchange for your
freedom. You can have it all -- you can stay home and make as much -- and more -- money than your current job provides
you.
In this report, we are going to outline and discuss five key rules on how to work at home and make big bucks, no matter
where you live. After these five rules, we'll talk about the most important aspect of any business, whether it be home-based or
a giant factory -- cash flow. Starting your own business out of your home is all about attitude and inspiration, but all the
attitude in the world won't help you without money!
1. It Takes Commitment
Is it any secret in America that most people detest their jobs? Study after study proves that most people simply dread going to
work Monday morning, and they live for the freedom of the weekend. But even that freedom is not pure because we know
that it is only temporary. It's hard to enjoy a Sunday evening when the Monday morning alarm clock is just a few hours away.
It makes sense that people hate their jobs. Everyday, there is a lot of butt kissing that needs to be done. There are endless
meetings which usually accomplish nothing. There are pointless interruptions, a lot of drifting this way and that, and lot of
idiot supervisors who do nothing but waste your time and then dog you for not accomplishing your share of work. There are
co-workers you hate, and who would stab you in the back in a minute if it meant a raise for them instead of you.
When you work for someone else, you live a regimented life. Your body may not want to get up at 7 a.m., but you have to be
at work by 8 a.m. so you lurch out of bed with a head full of sleep.
People who choose to work at home are doing more than just escaping the yoke of their master; they have made a deep, firm,
life-altering decision which says that health, happiness and prosperity depend vitally on the freedom to work for ourselves,
and in doing so in the comfort of the home.
We want to really emphasize that fact that to be successful in a work-at-home situation, you have to be nothing less than a
fanatic; a zealot, who is utterly committed to making work-at-home not only a successful venture, but a profound commitment for life. You must be convinced that a return to an outside office job would be the equivalent of a spiritual death
sentence.
Many people hate their office jobs, but they have made an inner compromise with themselves. They have convinced
themselves that their job is "not so bad," pays the bills, and that they can stick out because they have to.
If you want to be truly successful at quitting your day job, there cannot be any room for such compromises in your soul. You
have to take the attitude that to work any longer at your hateful job is akin to fouling your inner being with a spiritual cancer
the will sicken and kill you.
2. Eliminating the Home-Office Mentality
To move our work home, however, does not mean we eliminate every single thing about the traditional American office.
Rather, we should select what is useful and what is not.
It's a mistake to quit your job and go home with a "home-office" mentality. By this we mean thinking small, and believing
that you will automatically sacrifice a decent income in exchange for your freedom. Please! Do not think small!
To quote Jeffrey Lant again: "Too many home-based practitioners fail to understand the benefits that accrue because of the
professional style they have selected. They focus on the "home" part of the business rather than the "business" portion, and as
a result are doomed to small incomes." Working at home provides many benefits. We can save a lot of time because we don't
need to commute and we have more control over our schedule. We can save a lot of costs because we don't have the overhead
requirements of larger businesses. We can cut our stress -- and so have more energy -- because we avoid many of the
characteristic problems of life in the late 20th-Century office. We must work these advantages to our profit.
3. Your International Headquarters
The German philosopher Immanuel Kant said that if you sit at home alone at your empty kitchen table, eventually, the
"whole world will come to you."
Well, today you don't need the great mind of a philosopher to make the entire world come into your living room. What you
need is a phone jack.
We live in a unique time in history. Satellites, fiber optics, the integrated circuit and other communications miracles means
that you can be just about anywhere in the developed world and establish communication with anyone.
The telephone, the fax machine, the computer, the modem -- all of these are not only affordable by any middle-class citizen;
they are the key to eliminating your need to drive a hectic freeway everyday to get to a place of business outside your home.
With these devices at our disposal, we should allow ourselves to "think globally." Too often, home-based businesses focus on
the narrowest market, the neighborhood, the county, the city or state. This is fine if you are providing a local service and are
content with a certain moderate level of income. But if you want the big bucks, you should not think small. Also, you should
not believe that, just because you are home-based, you cannot compete with the big guys.
The purpose of any business is to seek assess and seek out every possible market for its products and services, to ascertain
whether these markets have the ability to buy these products/services, to determine whether there is sufficient profit in these
markets to warrant approaching them, and, once positive assessment has been made, to launch a sustained marketing
campaign that gets a significant percentage of this market to purchase the product or service in question.
Your home telecommunications machines will not only enable you to do this, but they can also help you overwhelm larger,
more cumbersome traditional businesses that are your competition.
As a home-based entrepreneur, you will not have all of the disadvantages of your more traditional competitors: no office rent,
equipment or expense; no employees to pay salaries and fringe benefits for; no time wasted on meetings, employee problems,
paid sick leave, etc.
All the money your competitors spend on heating the office and buying furniture could better be spent on the actual marketing itself.
As a home-based business, you will be already positioned where the traditional business is currently struggling to move:
toward the lowest possible overhead and the greatest possible concentration of dollars on products/service development and
product/service marketing.
So, a home-based business takes full advantage of three major goals of modern business success:
(1) Vastly reduced overhead (2) Easy access to a global market (3) Full advantage of telecommunications.
To not have the basic telecommunications toys -- computer, modem, fax, and telephones is impossibly stupid. Still, even in
this day and age, many of people strongly resist the one element that is undoubtedly the heart and brain of any successful
home business -- the computer. The computer is so important in fact, we have made it a category all itself.
And remember, learning to use a modern computer is easier than learning to drive a car, so you have no excuse not to plunge
forward.
4. The Computer
You should pay close attention to what computers can do for you in your plans to escape your job and make your work-at-
home dreams come true.
People who want to run a home business usually have a very small staff -- in fact, a staff of one -- yourself! The rest of your
needs are handled by independent contractors, depending on the kind of business you are in and the services you need.
To run a serious, truly global home business, a computer is as necessary as oxygen is to life on earth. Those who try to fool
themselves into thinking they will ever make a serious go of their home-based business without a computer are sadly
mistaken.
Computers give you two primary advantages:
(1) They enable you to store large amounts of data and to sort by data field so that you can easily get the information you
need.
(2) They enable you to develop a pattern document for every situation you'll ever be in in your business. To run a home-
based business successfully, you must anticipate just what situation will emerge and prepare accordingly.
A business is based on a characteristic series of situations and a characteristic set of things that happen -- or that do not
happen. You must be prepared with the proper document for each situation. Once you have established all the protocols, and
have experienced all the situations associated with your kind of business, the time will come when running your business is,
in large part, a repetition of certain key tasks. Computers are all about handling repetition swiftly and efficiently.
But the computer is much more. Today, by connecting a computer to the phone line with a modem, your machine becomes
more than a data storage system and repetitive task handler. It becomes a multi-task, multi-level communications processing
center that connects you to the globe.
Such things as e-mail, on-line services, the Internet, the Web and more can't help but revolutionize the way business is done.
If you do not become a part of it today, you certainly are going to suffer for it greatly in the near future.
If there is an effective way to market products on the Internet or any other on-line venue, no one has truly discovered it yet.
The only people making money on Internet marketing are the people who are selling the concept of doing it. If you have a
product or a service and expect to reach millions of buyers through computer screens, you are sadly mistaken.
The Internet is definitely where a lot of innovative things are happening. It's a great place to exchange ideas, find out what
hot, what's not, and stay on the cutting edge whatever your particular business isYour Business Hours
If you've been paying attention to the first four points, you're well on your way to becoming a successful home-based
business owner. Now we don't want you to blow it by thinking you can keep banker's hours.
The global market is a 24-hour per day market, and a 365-day per year market. Let the others sleep late on Saturdays and take
Sundays off. Those times could be your day to move and corner loads of customers that the others miss.
You should get up earlier and quit work later. You should be open for business on holidays and be available 24-hours a day
either personally or through your answering service.
"But wait a minute!" you might be thinking at this point! "I thought that working at home was all about freedom and an end
to drudgery. This sounds like nothing but endless work!"
Well, here's the thing. For most of you who quit your regular jobs to go to work for yourself, you'll discover something
magical. You'll discover that when you are working for yourself, when you are building your own business, a lot of what you
does not seem like work at all.
The great writer Jane Roberts said, "Inspiration is its own motivator."
Running your own business is all about being inspired 24-hours-a-day. When you stop selling your body and soul to some
company or corporation and start giving your energy to yourself, work has a way of turning into inspiration and play.
The perfect work for you is that which you don't think of as work, yet doing it makes money and provides you with the bread
and shelter of life. You'll see what it's like if you make a true commitment to being self employed, put all your energy into it,
and stick with it for the long run.
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